Liverpool are reportedly in advanced talks with Nike over a long-term kit deal that would be the biggest ever signed by a Premier League club.
Manchester United currently have the biggest deal in England with their agreement with Adidas worth £750million.
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Liverpool’s kits are currently supplied by New Balance
ESPN FC report that any Liverpool deal with Nike would exceed that of United’s.
Their current contract with New Balance, worth £45million a year, is due to expire at the end of next season.
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Manchester United are supplied by Adidas
It has been reported the American sportswear company has a ‘matching clause’ in its contract which enabled them to extend their current deal by matching a rival offer.
The Reds are also understood to have held discussions with Adidas and Puma to try and secure the highest possible figure.
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Any deal struck is unlikely to reach the levels of the contracts negotiated by Barcelona and Real Madrid, but it is thought they can command a similar or better deal than United currently have.
Barcelona agreed an £100million-a-year deal with Nike in 2018 and it is the biggest in football.
It eclipsed the £98million-a-year contract Real Madrid struck with adidas in 2015.
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Liverpool revealed record-breaking financial figures in February as they posted a pre-tax profit of £125million for the year ending May 2018.
Any new kit deal of the magnitude talked about would see this figure only increase.
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The Stooshie Issue 2 Published May 31 2014 by D C Thomson
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